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Break Through

Ted Nourhaus and Michael Shellenberger

Problem that environmentalists talk about global warming etc in religious terms - Nature is like God and we're the only ones qualified to tell you about it

They claim that support very broad, but don't mention that it's very shallow - people are reluctant to give up things they enjoy or need like cheap gas or jobs in coal mines, just to advance environmental causes

They emphasize the dire consequences of inaction, and, when that doesn't work, they ratchet up the doomsday warnings of sin and damnation

We know from extensive psychological research that presenting frightening disaster scenarios simply doesn't work - just produces fatalism and paralysis.

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Reputation Control .........................................................................................Client William Flew